Why is design our differentiator? Because we believe ‘best practice’ is practicing what’s best for your users. The design thinking process flips the traditional expert script. It’s a reversal of the power structure. It leaves expertise and bias at the door to say:

• “I need to know you better.”

• “I need to understand your pain points.”

• “I need to know your story.”

• “Where are you from and where do you hope to go?”

• “What are your goals, fears, doubts…what do you love?”

Design thinking aims to learn all those things and thread the needle to find common themes. And when we do, we now have a much richer, much more interesting opportunity to serve our students.

The goal of design is to find new and creative ways to solve problems, leading to a more effective delivery of opportunities and experiences for the people you serve.

Forget the traditional sense of ‘best practice’ where the so-called experts sit in the room to dream up everything our students need. Real best practice is simply practicing what’s best for your users. And how do you do that? By truly knowing your users…by listening, listening, and listening.

Let CAP do the work! We’ll do the listening, thread themes, find solutions, and build custom programming just for you!